DISCOVER PROJECT
Oliver Hayes
Luxury Furniture APP
A Premium Furniture Market Place
June 2026
— Esate was created to make luxury furniture shopping simple, elegant, and intuitive. It offers a seamless experience from product discovery to checkout with a premium, user-centered design.
SERVICES
Content Strategy, UI/UX, Framer Development
Project Overview
The objective of EState is to create a premium, intuitive furniture shopping experience with seamless navigation, elegant product browsing, and a smooth checkout journey.
Estate is a luxury furniture shopping platform that simplifies every stage of the customer journey—from discovering curated collections and exploring detailed product information to securely purchasing furniture through a clean, user-centered interface.
The idea behind Estate was to redesign the online furniture shopping experience by addressing common challenges such as cluttered interfaces, difficult product discovery, and complicated purchase flows. The goal was to create a modern, elegant, and user-centered platform that makes browsing and buying premium furniture simple, enjoyable, and trustworthy.
Approach
Furiture App
My approach focused on understanding user needs through research, identifying key pain points, and designing intuitive solutions. I followed a user-centered design process—from research and wireframing to high-fidelity prototypes—ensuring every interaction was simple, visually appealing, and aligned with the premium identity of the brand.
I followed a user-centered design approach, starting with research to understand user needs, then translating insights into intuitive wireframes and polished interfaces. Every design decision focused on creating a seamless, elegant, and user-friendly furniture shopping experience.
Process
By leveraging a combination of design thinking, agile methodologies, and collaborative feedback loops, we ensured that each stage of development was aligned with Oliver's artistic vision and business objectives.
The design process began with understanding user needs through research and competitor analysis, followed by defining user flows, creating wireframes, and building interactive prototypes. The final interface was refined with a focus on usability, visual hierarchy, and premium aesthetics to deliver a seamless furniture shopping experience.
The design philosophy behind EState was to combine luxury aesthetics with functional simplicity. Every screen was crafted to minimize distractions, emphasize high-quality product visuals, and provide an intuitive user experience, ensuring users could browse, explore, and purchase furniture with confidence and ease.
Final Design
The final design delivers a refined and premium furniture shopping experience by combining clean layouts, intuitive navigation, immersive product displays, and a seamless checkout flow. Every screen was designed to enhance usability while reflecting the elegance and sophistication of a modern luxury furniture brand.
The final design is a premium, user-centered furniture shopping app that combines elegant visuals, intuitive navigation, and a seamless purchasing experience. From product discovery to secure checkout, every screen was designed to provide a smooth, engaging, and trustworthy journey while reflecting the sophistication of a modern luxury furniture brand.
Product Images
Achievements
"We want to create a premium furniture shopping app that reflects the elegance of our brand while making it easy for customers to discover, explore, and purchase high-quality furniture. The experience should feel modern, intuitive, and trustworthy across every touchpoint."
— Sarah Mitchell, Creative Director at Lumina Creative
The project successfully transformed the furniture shopping experience into a modern, intuitive, and visually engaging platform that balances premium aesthetics with seamless usability.
The project resulted in a polished and user-centered furniture shopping experience that successfully balanced premium aesthetics with intuitive usability. The redesigned interface simplified product discovery, improved navigation, and created a seamless checkout flow, making the overall shopping journey more engaging and effortless. The final design received positive feedback for its clean visual hierarchy, consistent design system, and elegant presentation, demonstrating how thoughtful UI/UX design can enhance both user satisfaction and brand perception.
Audience engagement
Satisfaction Rate
